Day: September 29, 2005

  • Cingular Crippled the 6682 to Boost ARPU

    I’ve been exploring and playing with my new Nokia 6682 for the past few days but just today got around to setting it up to talk to my IMAP mail server. After setting up the mailbox I went to do something that has become second nature to me: snap a photo and send it via email. I was shocked to find that email is missing as an option under the save menu:

    Crippled 6682

    Say what now? Where did it go? I checked with Jim and his 6680 can send via multimedia, email, and Bluetooth. My only options are multimedia, Postcard, and Bluetooth.

    The only conclusion that I can come to is that Cingular has crippled the 6682 in order to increase its ARPU (average revenue per user) by forcing users to use the ever lucrative MMS. I should qualify this with the fact that yes indeed, I am able to send pictures via email, but it is about the opposite of easy:

    1. Snap picture.
    2. Hit application button.
    3. Navigate to Messaging.
    4. Click on Messaging.
    5. Click on New Message.
    6. Scroll down, select E-mail.
    7. Select Option softkey.
    8. Scroll down, select Insert -> Image.
    9. Find image.
    10. Select image.
    11. Continue as if you had just snapped a picture and selected via e-mail.

    Russ doesn’t think that I should call the above scenario crippled. I think I’m fully justified. While yes, the phone retains the ability to send an image via e-mail. However Cingular have made it unneccesarily hard to do so. They’ve made MMS the only convenient method to send pictures, and MMSes bring in much more money than standard data.

    This crippling of picture to e-mail reminds me a lot of Verizon’s castration of Bluetooth on the V710. Cingular had to go out of their way to remove the e-mail option and I can’t think of any reason for them to do so except to increase revenue.

    If I wasn’t so mad at this point I’d be pretty exceited about the Postcard option on that mail. I’m not sure how much it costs (I’ll investigate once I’ve calmed down a bit) but it appears that this option allows you to send a snail mail postcard of your picture with a personalized message. That’s really really cool, but it doesn’t make me any less angry at Cingular.