World of Ends is a Cluetrainish manifesto by Searls and Weinberger. Of course what they write is right. The Internet is not complex and it resists being made complex.
That reminds me, I’ve managed to loose my copy of Cluetrain before I had a chance to read it. It’s probably buried somewhere. Either that, or I left it in Boston.
How can this be applied to the web services universe?