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Is LG making the RAZR mistake?

Posted: July 17th, 2007 | Author: | Filed under: Mobile | 10 Comments »

Last night I saw an ad on television for “The All New LG Chocolate.” At first glance at the spinning 360 degree shot all I can see i that perhaps it’s just a little thinner. Other than that there doesn’t seem to be any major changes to either the hardware or software from what I can tell. It looks like they’ve simplified the buttons on the front of the phone (good for them) and are going for the iPod wheel look. It’s laden with all of the newest Verizon mobile TV technology and also features a “it’s definitely not an iPod” music UI. Verizon’s music identification service sounds novel but seems to be one of the few new features on this version of the Chocolate. From a hardware standpoint, it can handle up to 4 gigs of MicroSD memory instead of 2 gigs, but the internal memory (128 megs) remains the same.

Many companies have made the RAZR mistake in the past. A few years back, Sony Ericsson rode the T610 form factor for much longer than they should have. For a year or two, 610′s and similar were all I saw in the US. Sony Ericsson hasn’t put together a phone with US mass market appeal since, though they have made some excellent phones. Now, for the time being at least, everything’s coming up RAZR.

Rewind 10 years and everyone was clamoring for the Motorola StarTAC and the Nokia 8200 series. Give it another year, and we’ll be dumping our RAZRs for the next new thing (whatever that is) that hits critical mass.

Please excuse my US-centric analogies above. While I’m a total mobile geek and keep track of mobile trends throughout the world, my real world experience with “normal” non-geeks is limited to what I can observe around me.

Perhaps it’s time to start treating mobile phones like the fashion accessories they are. Phones are subject to the same trends, fads and knockoffs that the fashion industry is.

“Have you seen the fall Nokia lineup?”

“I can’t believe she’s wearing those boots and using last years’ phone!”

Fashion or not, trend or not, there’s no excuse for riding your success and market share in to the ground instead of innovating. Even if you don’t get it right, don’t have “The Next Big Thing,” you at least have to try.


10 Comments on “Is LG making the RAZR mistake?”

  1. 1 Golden Swamp » Blog Archive » Carnival of the Mobilists #83 said at 12:23 pm on July 23rd, 2007:

    [...] Matt Croydon::Postneo Matt tells us he sees LG making some of the same mistakes that Motorola has made with the RAZR in a provocative post on fashioning, innovating and running into the ground. [...]

  2. 2 Golden Swamp » Blog Archive » Test said at 12:53 pm on July 23rd, 2007:

    [...] We begin with my favorite Smart Mobs — our Best Post of the Week — because it is by one of my favorite people and reviews my favorite book so far of 2007. The post title is “Everything Is Miscellaneous is important.” It is worth taking notice when Howard Rheingold tells us a book is important. The emerging understanding of the digital world that this book explains is particularly applicable to mobile — which is the superior tool so far for operating in the miscellany. In the spirit of mystery and miscellany, there are no categories this week to the posts that follow. Their ideas overlap, mix — and will give you a strong brew of blog smarts when you read them all. . . . about mobility “The next big thing is Touch,” C. Enrique Ortiz tells us, which “will enable for a new breed of Touch-based applications, effectively adding a new dimension to mobility and the meaning of click-through.” VisionMobile Andreas Constantinou tells us Flash Lite’s mobile market penetration is second only to Java and why he calls Adobe strategy for reaching 1 billion devices by 2010, a “ghost platform” strategy. Xellular Identity Google’s new mobile search service, Mendelsohn Xen tells us, “will challenge mobile operators who profit well from mobile content such as ringtones, wallpapers etc.” WAP Review “The site works fairly well but has some issues” Dennis explains about ING’s recently launched mobile banking site where customers can do some viewing and transferring using their mobile phones. Little Springs Design Inc. Discussing “More than just a pretty face,” design gurus Barbara Ballard and Mark Wickersham, provide a post packed with specifics on how to do the right things for UX (user experience). Write To Right Your Business Opportunity In this post “iPhone: A Great Marketing Pitch,” Cade Krueger points at several innovative positives about the Apple iPhone pitch, and explores this “revolutionizing branding.” What Japan Thinks Ken Y-N, who blogs on “research Japanese facts and figures through translated opinion polls and surveys” takes eight looks at different reasons why: Apple’s iPhone: Japan will love it, Japan will buy it, TECHYPE Team blogger Radedeas explains why i-mode outside of Japan was inevitably going to fail: i-RIP. His analysis is detailed and useful background to understanding mobile factors in Japan. Always On Real-Time Access “New Whitepaper: What is your Patent Portfolio Quotient?” by Chetan Sharma is a detailed overview of an area that is undergoing broad discussion and fundamental change as “the global economy has slowly transformed into a vibrant knowledge economy.” Matt Croydon::Postneo Matt tells us he sees LG making some of the same mistakes that Motorola has made with the RAZR in a provocative post on fashioning, innovating and running into the ground. totalnetsolutions.net You will learn a some cons, and pros too, about Sprint PPC-6700 in this Op-Ed by Robert Auch who owns one of the phones and describes his experience with it. [...]

  3. 3 jmac said at 1:04 pm on July 31st, 2007:

    the dam screen stops workin after like a week, pissed me off!!!!!!

  4. 4 Max said at 11:03 pm on January 2nd, 2008:

    making the RAZR mistake? at Matt Croydon::Postneo is a quite interesting post but quite difficult to understand for me.

  5. 5 lisa said at 6:02 am on April 23rd, 2008:

    LG has to improve quite a lot, if it’s interested in grabbing a small share in the mobile industry. Competing with the big giants is not so easy after all.

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