There are a few things that excite me about the newly announced iPhone (and a few details that I’m unclear on). One thing I’m pretty sure of is that the coming of the iPhone is the tipping point for a new kind of mobile web.
I call it a tipping point more than trailblazing because there are already several devices out there that are just waiting for a new mobile web. These are fairly robust devices that have “real” browsers in them. These browsers are fully capable of reading the desktop web, but just because they can doesn’t mean it’s ideal. I’m specifically talking about Nokia’s internet tablets (the 770 and N800), current and upcoming mobile phones from Nokia that include the S60 browser, other mobile devices with advanced versions of Opera and even non-mobile gaming devices such as the Nintendo Wii.
So what about this new mobile web thing? It’s quite simple. These devices fall somewhere in between the desktop web and the traditional mobile web. It’s sort of a Goldielocks and the three bears situation. Yes, you can view the regular desktop web on this new generation of devices, but you end up having to zoom in to actually read anything or blow everything in to a single column layout (killing the design in the process) if you’re going to read longer passages. The opposite is true when viewing traditional mobile web pages on this new breed of device: the sites look stripped down and barebones in a stark “All we want are the facts, ma’am” way.
There is a middle ground between the desktop and traditional mobile web just waiting to thrive on these new devices. These new sites will feature more visually rich content and design from the desktop side but will also contain the immediacy and usefulness of the traditional mobile web.
Welcome to the tipping point, folks. It’s going to be a helluva ride.