Divester: Google Ads as Design Element

I caught the announcement of another Weblogs, Inc. weblog the other day: Divester. You guessed it, it’s all about SCUBA diving. I used to dive, though it’s been a few years since the last time I got wet with a tank strapped to my back. Fearing information overload, I haven’t subscribed to the Divester RSS feed yet, but I’m going to pop in every day or so and check out the website, and reevaluate my RSS position in a few days.

The design is quite striking. Big splashes of blue (as one might expect on a diving blog) and the sillouette of a diver. The coolest thing (I think) is the use of the Google Ad up top as a full fledged design element rather than something grafted on later.