Fedex Renames Kinko’s


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I reported on the purchase of Kinko’s by FedEx when it happened late December.  Now FedEx is rebranding the stores:

Memphis-based FedEx said Monday the stores will be renamed FedEx Kinko’s Office and Print Center.

This is similar to what UPS did when it picked up Mail Boxes Etc.  Good move again, FedEx, although the new name is a bit much to swallow.  Something like FedEx Office Center or Kinko’s by FedEx would probably roll off the tongue a little better, but I understand the need to keep both FedEx and Kinko’s in the longer name.  If they are smart, FedEx will keep the T-Mobile hotspots active.